Most AI projects fail because they start too complex. We take a different approach: start simple, prove value, then scale. Over a decade of engineering experience applied to building systems that actually ship.
Let's understandWhat we've learned from seeing AI projects succeed and fail
Most teams reach for agents when RAG would work. Or RAG when search would work. We start with the least complex solution that solves the problem.
The latest model won't save a bad dataset. We fix the data pipeline first, then choose the model that fits—not the other way around.
Demos are easy. Production is hard. We design for cost, latency, failure modes, and observability before writing the first line of code.
Intelligent systems designed for real-world use, not demos
From simple lookups to multi-stage reasoning pipelines. We design retrieval systems that surface the right information at the right time.
Task coordination and autonomous decision-making. Agents that know when to act and when to ask—introduced only when they provide clear benefits.
Robust infrastructure for intelligent applications. Clean APIs, reliable data pipelines, and systems designed for scale from day one.
Engagements delivered on a project or retainer basis
We work closely with product and engineering teams to ensure solutions are well understood, appropriately scoped, and designed to evolve over time.
We design AI systems across the full complexity spectrum—choosing the minimum complexity required to solve the problem well.
All systems are built with production constraints in mind: performance, cost control, observability, and failure handling from day one.
We prioritise designs that can be reasoned about and evolved over time, favouring clarity and maintainability over novelty.
We work best with teams who share these priorities
A clear path from first conversation to production
Initial conversation to understand your goals, constraints, and what success looks like.
Understanding your business, the problem space, and what solution actually fits.
Iterative development with regular check-ins, demos, and course corrections.
Documentation, knowledge transfer, and team enablement so you own what we build.
Initial conversations are exploratory and obligation-free.
Book a discovery call